The people behind CC Lable

Our journey began with a passion for both horses and design – a combination that laid the foundation for Crystal Crown AB and the brand CC Lable. Behind the company stands Elin Åkerholm, with many years of experience in the equestrian industry, where she has worked with some of Sweden’s leading riders, creating content and marketing, and collaborating with well-known brands. Together with her stepmother, Tove Åkerholm, they brought to life an idea that had long been close to both of their hearts – to unite function, style, and quality in something entirely new for riders and horses.

From this vision, our unique design with removable chains for horse browbands was born – an innovation that makes it easy to change and personalize the look of your equipment. Our chains are water-resistant, colorful, and exclusive, designed to withstand everyday training while still radiating elegance in the competition arena.

At CC Lable, we believe that style and sustainability can go hand in hand. Our products are crafted using carefully selected materials and high precision, where every detail is designed to give both horse and rider that extra sense of luxury, personality, and pride.

We aim to inspire horse lovers around the world to express their unique style – in the stable, at shows, or in everyday life. With CC Lable, your equestrian expression becomes just as vibrant and colorful as your passion.